Posted by: Debra Kolkka | July 4, 2014

What to do with that wet swimsuit

My mother used to wear a rubber bathing cap covered in rubber petals in the 1950s and early 1960s. I thought this was the most glamourous thing I had ever seen and longed to have one when I grew up. Now I can’t think of anything much worse than diving into a wave with a head covered with rubber.

Thankfully the clever Italians have come up with a reason to bring these things back. They have turned them into waterproof bags for your wet swimsuit. At last I can have one, without having to put it on my head.

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I found them at this great shop in Lucca, behind the San Michele church.

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They sell lots of other great things for the beach.

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The company is called Brandina and this is what they say about themselves…Brandina is full of passion, joy and happiness, a timeless icon of seaside design. The sea is happiness wherever you are, Brandina has the beach inside and always brings you to the seaside.

If that doesn’t make you want to buy one of their products, perhaps this will. Their handbags come with a keyring with a transparent envelope containing sand from the Riviera.

www.brandinatheoriginal.it


Responses

  1. I love those old bathing caps! My mum used to always wear one at the beach in Glenelg, SA in the 50’s. What a great idea to resurrect their purpose.

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  2. I too remember the very flash bathing caps…..what a clever way to reinvent them!

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    • I wanted one very badly when I was young and now I have one.

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  3. These bags are pretty.

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  4. Hi Deb What a gorgeous store and those “bathing caps” look fab.

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    • I had to buy one even though I rarely carry a wet swimsuit.

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  5. The Italian Riviera, of course? The pink frilly number’d do me! 🙂

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  6. Very clever idea! Nice store

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    • I think it is a great idea to bring them back.

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  7. I remember, I wore those my self.

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    • They were very popular. All my mother’s friends had them too.

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  8. What a clever idea! They look colourful and beautiful!

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    • The shop is fairly new I think. It should do well in summer.

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  9. Love that shop, lovely things in there x

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    • I love the pretty colours, perfect for summer at the beach.

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  10. There is also a shop at at Peregian Beach which also sells them

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  11. Only in Italy could an idea like this come of looking so gorgeous!!! What a beautiful little find!

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    • Trust the Italians to come up with something so smart.

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  12. Clever strategy!!! Everything in that shop looks tempting!

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    • It is clever, I’m sure their products will do well.

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  13. Too many lovely things to buy!! Great post!

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    • There were several things that I would like to buy in that shop. I’m sure I will be back.

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      • I will have to hunt it down!! 😉

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  14. I love it!

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  15. What a brilliant idea. I had a couple of those petal hat, which I thought were really chic at the time. 😆

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    • I loved my mother’s swimming caps, but I could never wear one. I live to dive into a wave and feel the water all around me.

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  16. Love the pink one with the white petals! Did you buy that one, Deb?

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    • I bought a green one with flower petals all over.

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  17. I remember these! In fact when I saw the first photo the swimming caps were the first thing I thought about! 😀

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    • We thought they were very glamourous at the time.

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  18. Oh dear Debra, you are amazing, I loved them so much 🙂 Thanks and Love, nia

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    • Who would have thought these things could be out to good use.

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